Find a wholesale price that covers per-unit production cost, order-level setup and invoice fees, and your target margin. Compare the quote with retail MSRP to see the retailer’s possible gross margin and how much retail price would support a required reseller margin.
Calculation results
| Your estimated order payment fees | $19.22 |
|---|---|
| Wholesale discount relative to MSRP | 57.9% |
All monetary inputs must use the same denomination. Selecting a currency changes the symbol only, not your values, fee rules, or exchange rates. Results exclude tax and any cost not entered.
First add production, packaging, and handling costs per unit, plus the selected percentage overhead. Allocate one-time setup across all units in the order. Then solve wholesale unit price = (cost per unit + fixed invoice fee ÷ order quantity) ÷ (1 − payment percentage − target wholesale net margin). Retailer gross margin at MSRP = (MSRP − wholesale unit price) ÷ MSRP. The MSRP needed for a target retailer margin is wholesale price ÷ (1 − retailer target margin).
Worked example
For 100 wholesale items costing $6.50 to produce, with $0.55 packaging, $0.35 handling, 12% overhead, and $35 one-time setup, the quote allocates the order setup across the units before calculating a 30% target wholesale margin. A separate comparison checks whether $29.99 retail MSRP leaves sufficient reseller margin.
What the result does and does not include
These outputs are production and selling estimates built from the editable fields. They are not market-rate predictions, professional quotations, or guarantees of profitable sales. Measure actual machine usage, use your own supplier prices, and confirm selling fees and taxes before accepting an order.
Frequently asked questions
Is margin the same as a wholesale discount?
No. Your net margin is your profit divided by wholesale revenue after your modeled costs and fees. A retailer discount is how much less wholesale price is than the suggested retail price.
Does the retailer margin include their overhead?
No. It is a gross purchase-to-sale margin before retail rent, marketing, sales taxes, staff, shipping, returns, and other reseller expenses.
Why does a larger order reduce my required per-unit price?
A one-time setup charge and fixed invoice fee are spread over more units. Variable production cost usually remains for each item.
What if my wholesale quote exceeds MSRP?
Either raise the suggested retail price, reduce expenses, negotiate different margins, or reconsider the product. A wholesaler cannot guarantee any downstream retailer’s selling price.
Further reading
This is a direct cost-plus-margin model, not a recommendation about any specific retailer agreement. Compare your quote with your own fulfillment costs and reseller requirements.
See our calculation methodology and disclaimer for more information about assumptions.